Business Model Generation by Alexander Osterwalder and Yves Pigneur
“You are holding a handbook for visionaries, game changers and challengers striving to defy outmoded business models and design tomorrow’s enterprises”. A bold claim. And one “Business Model Generation” by Alexander Osterwalder and Yves Pigneur totally lives up to. Here’s why.
Business Model Generation is one of those rare textbooks that explains the theory quickly and simply, and then brings it to life with a myriad of examples. Along the way it describes a framework for planning your business model, spanning:
- Key activities
- Key partners
- Key resources
- Cost structure
- Customer relationships
- Customer segments
- Value propositions
- Channels
- Revenue streams
The examples are fascinating; the ideas they spawn endless. Spending time reading right through this book and taking a long hard think about the your business can only be a very good way of spotting the growth opportunities that might be passing you by today.
Highly recommended. Buy now from Amazon.co.uk.
